So you’ve got a business. You’ve got a Facebook page. And maybe, just maybe, you’re wondering if the two are actually doing anything together.
Welcome to the club.
Facebook is still one of the most powerful platforms for growing a business, despite all the noise about newer apps. But let’s be real — it’s not 2012 anymore. Simply having a page and posting the occasional inspirational quote won’t cut it.
If you want to use Facebook to actually grow your business — get leads, make sales, build a community — you need a strategy that works in today’s landscape.
Let’s break it down, step-by-step. Grab your coffee, and let’s do this.
Why Facebook Still Matters in 2025
Despite the rise of TikTok, Instagram Reels, and AI-powered everything, Facebook still has over 3 billion active users. Yes, billion with a B. That includes your customers.
Here’s why it still matters for business:
- Local visibility: If you’re a local business, Facebook is often the first place people look.
- Groups: Community building is thriving in Facebook groups.
- Ads: Facebook Ads are one of the most powerful, targeted tools in the digital marketing world.
- Content variety: You can post text, photos, videos, lives, events, offers, stories, and more.
Basically, Facebook is still a Swiss Army knife for business growth — if you know how to use it.
Step 1: Optimize Your Facebook Business Page
Before we dive into growing your audience, let’s make sure your foundation is solid. Your Facebook page is often someone’s first impression of your business.
Don’t Treat It Like a Personal Profile
Your business page isn’t a place to post selfies with your dog (unless your dog is the CEO). Keep it professional but approachable.
Here’s what you want to check:
- Profile photo: Use your logo or a professional headshot if you’re the face of the brand.
- Cover photo: Use this space to highlight what you do or promote an offer.
- About section: Clearly explain who you are, what you do, and who you help.
- Call-to-action button: Use something like “Book Now,” “Contact Us,” or “Shop Now” that aligns with your business goals.
- Username: Make it clean and consistent. (facebook.com/YourBusinessName)
Little tweaks like these can seriously level up your credibility.
Step 2: Know Your Audience (Like,
Really
Know Them)
Marketing without knowing your audience is like throwing spaghetti at a wall and hoping it turns into lasagna.
You’ve got to understand:
- What keeps them up at night?
- What problems are they trying to solve?
- What do they actually want from a business like yours?
Create a quick customer profile (also called a “buyer persona”) and write down:
- Age range
- Gender (if relevant)
- Location
- Occupation
- Interests
- Common objections
This will help shape what kind of content you post, how you write, and what you offer.
Step 3: Create Content That Doesn’t Suck
Let’s be honest — boring content is the biggest reason people scroll past your page.
You don’t have to be a professional videographer or meme lord. You just need to focus on value and consistency.
The 4 Content Buckets
To keep your content balanced and not salesy, mix it up between these buckets:
- Educational: Teach something helpful. Tips, how-tos, checklists.
- Inspirational: Quotes, customer success stories, your own business journey.
- Entertaining: Light-hearted posts, memes, behind-the-scenes moments.
- Promotional: New products, services, events, offers, or launches.
Keep It Conversational
Write like you talk. Avoid jargon and corporate buzzwords. Say things your customers would actually say.
For example:
❌ “We offer cutting-edge solutions to streamline your workflow.”
✅ “We help busy business owners get more done in less time.”
Big difference, right?
Step 4: Post Consistently (Even When You Don’t Feel Like It)
You don’t need to post every day — but you do need to be consistent. It’s like going to the gym. The results show up when you keep showing up.
Ideal Posting Frequency
- 3-5x per week is a sweet spot for most businesses.
- Mix up your post types: photos, videos, live streams, and stories.
Pro Tip: Batch Your Content
Instead of waking up every day wondering what to post, block out a couple of hours once a week or month to schedule your content in advance.
Use tools like:
- Meta Business Suite (free!)
- Buffer
- Later
- Hootsuite
These tools let you create, schedule, and even analyze your posts from one dashboard.
Step 5: Use Facebook Groups (This Is Where the Magic Happens)
Facebook Groups are a goldmine for building relationships and trust.
There are two ways to use them:
1. Join Groups Where Your Audience Hangs Out
Don’t just promote yourself — be helpful. Answer questions, offer tips, and engage with people. Over time, they’ll check out your profile and find your business page.
This is organic networking at its finest.
2. Start Your Own Group
If you want to build a tribe around your business, start your own Facebook Group. This works especially well for:
- Coaches
- Consultants
- Fitness pros
- Creators
- Local community businesses
Give it a clear name that communicates who it’s for and what it helps with.
Example: Healthy Moms Over 30 | Weight Loss & Wellness Group
Inside your group, you can go deeper with:
- Weekly live Q&As
- Challenges
- Exclusive content
- Community support
Step 6: Run Smart, Strategic Facebook Ads
You knew this one was coming.
Facebook Ads aren’t a “set it and forget it” magic wand, but when used right, they’re incredibly effective.
Start Small and Test
You don’t need a huge budget. Start with $5–$10/day and test different:
- Audiences
- Headlines
- Offers
- Images or videos
Use a Simple Funnel
Here’s a super basic ad funnel for service businesses:
- Ad #1: Value post (like a free guide or tip video) to build awareness.
- Ad #2: Retarget people who watched or clicked with an offer.
- Ad #3: Testimonials or social proof to close the sale.
If you’re a product-based business, promote a single product with a strong offer and use carousel ads to show it off from different angles.
Bonus Tip: Use Retargeting
This is where the magic happens. Retargeting ads follow up with people who’ve visited your website or interacted with your posts — and they convert way higher than cold traffic.
Step 7: Engage Like a Real Human
This one’s simple, but wildly underrated.
Want people to engage with your posts? Start engaging with theirs. Like, comment, and reply like an actual human, not a bot.
- Reply to every comment on your posts.
- Thank people who share your content.
- Comment on other pages or group posts.
Social media is a two-way street. If you treat it like a conversation, you’ll build relationships that turn into customers.
Step 8: Track What’s Working (And Do More of That)
You don’t need a degree in data science to track your progress. Just ask:
- What kind of posts get the most likes, comments, or shares?
- What days/times work best for posting?
- Are people clicking on your links?
- Are you getting leads or messages from Facebook?
Use Facebook Insights or Meta Business Suite to peek under the hood and see what’s resonating. Then double down on it.
Tools That Make Facebook Marketing Easier
Want to save time and avoid burnout? These tools can help:
- Canva – for designing posts that don’t look like clip art from 2004.
- Meta Business Suite – for scheduling and managing your page and ads.
- ManyChat – for creating automated Facebook Messenger experiences.
- Facebook Pixel – for tracking what people do after clicking your ad.
Quick Wins You Can Try This Week
Want some bite-sized action steps? Here you go:
- ✅ Update your profile and cover photo.
- ✅ Post one value-driven video (tips, how-to, or behind-the-scenes).
- ✅ Comment in 3 relevant Facebook Groups.
- ✅ Run a $5 engagement ad to your best-performing post.
- ✅ Ask a question in a post to boost comments.
- ✅ Invite your email list to follow your page or join your group.
Pick one or two and just get started — momentum builds results.
Wait… Is Facebook Still Worth the Effort?
You might be wondering: “Should I be putting all this effort into Facebook when there are flashier platforms out there?”
Here’s the deal: Facebook still converts — especially for local businesses, service providers, and anyone selling to adults 30+.
It’s not about choosing one platform and abandoning the others. It’s about using the one your audience uses — and doing it well.
Grow Slow to Grow Strong 🌱
Look, building a business on Facebook (or anywhere, really) isn’t an overnight thing.
But if you commit to showing up consistently, sharing real value, engaging like a human, and mixing in smart strategy — Facebook can become one of your most profitable marketing channels.
It’s not about going viral. It’s about showing up for your audience day after day. One post. One comment. One conversation at a time.
So go ahead, open that Facebook tab. Your next customer might be one scroll away.
If you want help growing your business, let us know
